Parsons Strategic Design And Management Essay


Led by a world-class faculty, the Strategic Design and Management program at The New School is both academically rigorous and practice-oriented, providing hands-on learning experiences. Students can complete the MS entirely on campus or online, or in a blended learning format.

Design thinking in global contexts

The MS in Strategic Design and Management responds to the major restructuring of economies worldwide. The program brings together design thinking — tools borrowed from studio practice and applied broadly, such as ideation, prototyping, design research and ethnography, and collaborative work — and service design and sustainability frameworks. Strategic Design and Management graduate students focus on the evolving global economy and are exposed to sophisticated real-world perspectives on strategy, sustainability, management, leadership, entrepreneurship, and design innovation and research.

Real-world focus

A 36-credit program, Strategic Design and Management coursework incorporates cutting-edge analyses of the new economy, which help students develop new business models and organizational designs for creative and other industries. These classes provide hands-on experience in designing, managing, and improving many types of firms, including design-intensive and creative businesses. Studios enable students to apply their course learning to projects and prepare for industry and consulting jobs. Parsons also offers an 18-credit graduate certificate in Business of Design.

Global executive option

An executive version of the MS Strategic Design and Management program is also available. It is structured as a series of six three-day seminars held at the Parsons Paris campus, combined with online learning, hands-on studios, and global experiences in New York and Shanghai. Courses are taken one at a time, and the full program takes about 18 months to complete.

Tailored to working professionals

With evening and online classes, this flexible graduate program is well suited to early- to mid-career professionals seeking to complement their design and business expertise with professional application. The program connects students to the broader intellectual community of Parsons and the other schools and research centers of The New School. Housed in the School of Design Strategies at Parsons, the program is part of a leading urban university known for its courses on design thinking, organizational management, nonprofit management, sustainability management, leadership, and entrepreneurship. Parsons is home to the ELab, a design led business lab dedicated to entrepreneurial practice and research. ELab currently offers four programs, spanning from an alumni mentorship program to 3, 9, and 12 month fellowship, incubator, and accelerator options.

Future opportunities

Graduates are well positioned for careers in business, sustainability management, innovation, social enterprise, strategic and service design, and entrepreneurship.

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    Parsons Named Best Art + Design School in USA in 2018

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  • March 7, 2018 • Featured, Presentations • Views: 58

    IDEO Synthesis Workshop

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  • March 6, 2018 • Faculty Stories, Featured, People • Views: 41

    Faculty Story – Edward Cardimona

    Who are you and what do you do? My name is Edward Cardimona. I help people and firms ‘connect the dots.’ Where are you originally from? Hershey PA Are you an alumni of the Ms SDM program and, if so, what year did you graduate? Yes! I have a BFA in Product Design from Parsons. …

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  • February 27, 2018 • Faculty Stories, People • Views: 184

    Faculty Story – Mathias Jakobsen

      Who are you and what do you do? My name is Mathias Jakobsen. I’m deeply passionate about learning. My own learning and facilitating the learning of others. I see a society that has confused learning (the intuitive child-like process of gaining competence to master the world) with education (the institutionalized collective ritual of attending …

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  • February 23, 2018 • Featured, Student Projects • Views: 196

    Paper Pail by Nicole Rifai

    Paper Pail by Nicole Rifai MS Data Visualization Data Visualization & Information Aesthetics Nicole is a first year Ms Strategic Design and Management student taking advantage of the incredible programs offered at The New School that are outside her program. She’s auditing a Data Visualization & Information Aesthetics class, which provides a foundation for

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  • February 20, 2018 • Faculty Stories, Featured, People • Views: 129

    Faculty Story – David Paleschuck

    Who are you and what do you do? My name is David Paleschuck and I’m the Chief Branding Officer at Evergreen Herbal in Seattle, WA – one of the largest legal cannabis producers & processors in the US. I develop new cannabis and cannabis infused products including beverages, chocolate, candy, etc. Where are you originally from? …

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  • February 16, 2018 • Featured, Student Projects • Views: 193

    The STAGG EKG+ by Sergio Venegas Gamboa

    The STAGG EKG+ by Sergio Venegas Gamboa MS Data Visualization Data Visualization & Information Aesthetics Sergio is a first year Ms Strategic Design and Management student leveraging the incredible programs offered by The New School to audit a course that interested him outside of his program. The Data Visualization & Information Aesthetics class he’s auditing

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